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      Jesse Catlin
Faculty: Assistant Professor
Department of Marketing
Washington State University, Tri-cities

Office: CIC 125F
Phone: 509-372-7215
Email: jesse.catlin@tricity.wsu.edu
Joined Washington State University in 2012
Media: You may contact me directly
 
   
  Expertise:
  • Consumer: Consumer behavior
  • Consumer: Consumer psychology
  • Marketing: Advertising/promotion
  • Marketing: Research
  • Public Policy
Teaching Area:
  • MBA - Marketing
  • Undergraduate - Marketing
Research:
  • Sustainability and Marketing
        Investigates the decision-making process, judgments, and choices consumers make with respect to sustainable goods and services.
  • Health Decision-Making and Pharmaceutical Marketing
        Examines how consumers process and interpret health-related messages and information. Also looks at the regulatory environment for pharmaceutical marketing.
  • Affective and Visual Influences on Consumer Judgments and Behavior
        Focuses on how consumers are influenced by factors such as emotion and graphical presentation of information.
Education:
  • Ph.D., Management, emphasis in Marketing, University of California, Irvine, 2012
  • MA, Economics, California State University, Sacramento, 2007
  • BA, Economics, minor in Business Administration, California State University, Sacramento, 2005
Professional Memberships:

  • American Marketing Association (AMA)
  • Association for Consumer Research (ACR)
  • Society for Consumer Psychology (SCP)
Publications:
  • Article (Refereed journal): "Understanding the Inherent Complexity of Sustainable Consumption: A Social Cognitive Framework," Journal of Business Research, 2013    V I E W   A B S T R A C T
  • Article (Refereed journal): "Recycling Gone Bad: When the Option to Recycle Increases Resource Consumption," Journal of Consumer Psychology, 2013    V I E W   A B S T R A C T
  • Article (Refereed journal): "Transforming Consumer Health," Journal of Public Policy & Marketing, 2011    V I E W   A B S T R A C T
  • Article (Refereed journal): "The Influence of Need for Cognition and Principle Display Panel Factors on Over-the-Counter Drug Facts Label Comprehension," Health Communication, 2011    V I E W   A B S T R A C T
Service:

  • Undergraduate Program Policy Committee, Ex Officio Member
  • Journal of Consumer Psychology, Ad-Hoc Reviewer
  • Journal of Public Policy & Marketing, Ad-Hoc Reviewer
Awards:
  • Public Impact Distinguished Fellowship , University of California, Irvine , 2012
  • Health Care Executive MBA Program Outstanding TA Award , University of California, Irvine , 2011
  • Newkirk Center for Science & Society Fellowship , University of California, Irvine , 2010
  • Ray Watson Doctoral Fellowship , University of California, Irvine , 2010
  • Regents' Fellowship , University of California, Irvine , 2007
 
 

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