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Jesse Catlin
Faculty:
Assistant Professor
Department of Marketing
Washington State University, Tri-cities
Office: CIC 125F
Phone: 509-372-7215
Email: jesse.catlin@tricity.wsu.edu
Joined Washington State University in 2012
Media: You may contact me directly
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Expertise:
- Consumer: Consumer behavior
- Consumer: Consumer psychology
- Marketing: Advertising/promotion
- Marketing: Research
- Public Policy
Teaching Area:
- MBA - Marketing
- Undergraduate - Marketing
Research:
- Sustainability and Marketing
Investigates the decision-making process, judgments, and choices consumers make with respect to sustainable goods and services.
- Health Decision-Making and Pharmaceutical Marketing
Examines how consumers process and interpret health-related messages and information. Also looks at the regulatory environment for pharmaceutical marketing.
- Affective and Visual Influences on Consumer Judgments and Behavior
Focuses on how consumers are influenced by factors such as emotion and graphical presentation of information.
Education:
- Ph.D., Management, emphasis in Marketing, University of California, Irvine, 2012
- MA, Economics, California State University, Sacramento, 2007
- BA, Economics, minor in Business Administration, California State University, Sacramento, 2005
Professional Memberships:
- American Marketing Association (AMA)
- Association for Consumer Research (ACR)
- Society for Consumer Psychology (SCP)
Publications:
- Article (Refereed journal): "Understanding the Inherent Complexity of Sustainable Consumption: A Social Cognitive Framework," Journal of Business Research, forthcoming, 2013 V I E W A B S T R A C T
- Article (Refereed journal): "Recycling Gone Bad: When the Option to Recycle Increases Resource Consumption," Journal of Consumer Psychology, 2013 V I E W A B S T R A C T
- Article (Refereed journal): "Transforming Consumer Health," Journal of Public Policy & Marketing, 2011 V I E W A B S T R A C T
- Article (Refereed journal): "The Influence of Need for Cognition and Principle Display Panel Factors on Over-the-Counter Drug Facts Label Comprehension," Health Communication, 2011 V I E W A B S T R A C T
Service:
- Journal of Consumer Psychology, Ad-Hoc Reviewer
- Journal of Public Policy & Marketing, Ad-Hoc Reviewer
Awards:
- Public Impact Distinguished Fellowship
, University of California, Irvine
, 2012
- Health Care Executive MBA Program Outstanding TA Award
, University of California, Irvine
, 2011
- Newkirk Center for Science & Society Fellowship
, University of California, Irvine
, 2010
- Ray Watson Doctoral Fellowship
, University of California, Irvine
, 2010
- Regents' Fellowship
, University of California, Irvine
, 2007
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