Yany Gregoire Faculty: Assistant Professor Department of Marketing Washington State University, Pullman Office: Todd 375 Phone: 509-335-2781 Email: ygregoire@wsu.edu Home Page: www.cbe.wsu.edu/~ygregoire/ Vita: www.cbe.wsu.edu/~ygregoire/ Joined Washington State University in 2004 Media: Please contact Frances Ryan for more information         Expertise: Marketing: Consumer marketing Teaching Area: Undergraduate - Marketing Research: customer retaliation, revenge and betrayal; effects of relationship strength or quality; joint-decision making     Yany Gregoire is interested to understand what leads customers to retaliate against service firms after service failures. Specifically, his research examines the effects of relationship on the propensity of a customer to take actions to punish a service firm. Education: Ph.D., Marketing, University of Western Ontario (Ivey), 2004 MS, Marketing, HEC School of Management (Montreal), 1997 B.COM, Marketing, Universite du Quebec a Trois-Rivieres, 1995 Professional Memberships: American Marketing Association Association for Consumer Reseach Publications: Article (Refereed journal): "When Customer Love Turns into Lasting Hate: The Effects of Relationship Strength and Time on Customer Revenge and Avoidance," Journal of Marketing, 2009     Article (Refereed journal): "The Customer Orientation on Individual Performance: An Examination of the Moderating Effect of Selling Skills," Industrial Marketing Management, 2009     Article (Refereed journal): "Customer Betrayal and Retaliation: When Your Best Customers Become Your Worst Enemies," Journal of the Academy of Marketing Science, 2008     Article (Refereed journal): "The Effects of Relationship Quality on Customer Retaliation," Marketing Letters, 2006     Article (Refereed journal): "Gender Differences in Decision Satisfaction withing Established Dyads: Effects of Competitive and Cooperative Behaviors," Psychology & Marketing, 2006     Article (Refereed conference proceedings): "The Impact of Aging on Consumer Responses: What Do We Know?," Advances in Consumer Research, 2003     Experience:    Teaching Intructor, Ivey Business School, UWO, 2002-2003    Professional Project Manager, D&C Research, 1997-1999 Service: Faculty Senate, Member Visiting Scholar Program, Organizer Journal of the Academy of Marketing Science, Ad-Hoc Reviewer Association for Consumer Reseach, Ad-Hoc Reviewer Winter American Marketing Association, Ad-Hoc Reviewer Service Special Interest Group, Member Awards: Ann and Pat Redmond Faculty Fellowship , WSu College of Business , 2007 Dean's Excellence Fellow , WSU College of Business , 2006 University Students' Council Teaching Honour Roll , UWO , 2003 Dean's Commendation Letter for Teaching Excellence , Ivey , 2003 Sheth Doctoral Consortium Fellow (Emory) , AMA , 2002 Best special session in the strategy tract , Winter-AMA (Austin) , 2002 National scholarship-PhD , Social Sciences and Humanities Research Council of Canada (SSHRC) , 2000 President scholarships and tuition stipends , UWO , 1999 National scholarship-PhD , Fonds pour la Formation de Chercheurs et l'Aide à la Recherche (FCAR) , 1999 Web Links: Marketing 495/Marketing 482 Languages: French English                                                         Contact us: business@wsu.edu Phone: 888-585-5433 Fax: 509-335-3851 | Accessibility | Copyright | Policies College of Business, PO Box 644750, Washington State University, Pullman, WA 99164-4750 USA