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Babu (Lourduraj) John Mariadoss
Faculty:
Assistant Professor
Department of Marketing
Washington State University, Pullman
Office: Todd 388
Phone: 509-335-6354
Email: bjohnmar@wsu.edu
Home Page: www.cbe.wsu.edu/directory/profile.cfm?emp=Johnmariadoss_Babu
Joined Washington State University in 2007
Media: Please contact Debbie Brood for more information
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Expertise:
- Marketing: Interfirm relationships
- Marketing: Sales management
- Marketing: Strategic marketing
Teaching Area:
- Ph.D. - Marketing
- MBA - International Business
- MBA - Marketing
- Undergraduate - International Business
- Undergraduate - Marketing
Research:
- "Buffering and Amplifying Effects of Commitment in Business-to-Business Relationships," with Shankar Ganesan, Steven P. Brown, and Dixon H. Ho
2010, Journal of Marketing Research.
- "The Effects of Perceived Difficulty on Brand Extension Attitudes for High Quality Brands," with Raj Echambadi, Vishal Bindroo, and Mark J. Arnold
2010, Journal of the Academy of Marketing Science.
- "The impact of management commitment alignment on salespersons' adoption of sales force automation technologies: An empirical investigation," with Robert Cascio and Nacef Mouri.
2010, Industrial Marketing Management.
- "Brand Extensions via Complements or Substitutes: Same or Different," with Huifang Mao, Raj Echambadi, and Pavan Chennamaneni.
2011, Marketing Letters.
- "Marketing Capabilities and Innovation-based Strategies for Environmental Sustainability: An exploratory investigation of B2B Firms," with Patriya Tansuhaj and Nacef Mouri.
2011, Industrial Marketing Management.
- "Challenges of CRM Implementation in Business-to-Business Markets: A Contingency Perspective," with Mike Ahearne, Adam Rapp, and Shankar Ganesan.
2012, Journal of Personal Selling & Sales Management.
- "Customer Clusters as Sources of Innovation-based Competitive Advantage," with Vishal Bindroo and Rajani Pillai.
2012, Journal of International Marketing.
- "Ingredient Branding and Feedback Effects: The Impact of Product Outcomes, Initial Parent Brand Strength Asymmetry, and Parent Brand Role." with Jeff Radighieri, Yany Gregoire and Jean Johnson.
Forthcoming, Marketing Letters.
Education:
- Ph.D., Marketing, University of Houston, 2007
- MBA, Marketing, Bharathidasan University, India, 1997
- BE, Mechanical Engineering, Anna University, India, 1989
Professional Memberships:
- Academy of Marketing Science
- American Marketing Association
- Industrial Management & Purchasing Group
- Product Development Management Association
- The Institute for Supply Management
Experience:
Teaching
- Assistant Professor, Marketing, Washington State University, 2007
- Teaching Fellow, University of Houston, 2005-2007
- Faculty Member, ICFAI University, Chennai, India, 2001-2002
Professional
- Market Research Consultant, Dalal Mott McDonald, Chennai, 2000-2001
- Deputy Manager (Marketing), Tamilnadu Industrial Explosives Ltd., Chennai, 1999-2000
- Deputy Manager (Marketing),, Tamilnadu Petroproducts Limited, Chennai, 1997-2000
- Senior Application Specialist (Sales), Ador Fontech Ltd., Chennai, 1992-1995
Service:
- WSU MARKETING CLUB, Advisor, 2012
- WSU Research and Arts Committee, Member, 2012
- WSU Center for Environmental Research, Education & Outreach, Executive Committee Member, 2012
- Provost's Leadership Academy 2012, Participant
- Journal of Personal Selling & Sales Management, Editorial Review Board Member, 2012
- American Marketing Association Summer Marketing Educators Conference, Ad-Hoc Reviewer, 2012
- Industrial Marketing Management, Editorial Review Board Member, 2012
- Journal of Hospitality Marketing & Management, Editorial Review Board Member, 2012
- Journal of the Academy of Marketing Science, Ad-Hoc Reviewer, 2012
- Journal of Public Policy & Marketing, Ad-Hoc Reviewer, 2012
- Journal of Business Research, Ad-Hoc Reviewer, 2012
- WSU MARKETING CLUB, Advisor, 2011
- The Service Industries Journal, Ad-Hoc Reviewer, 2011
- Industrial Marketing Management, Ad-Hoc Reviewer, 2011
- Journal of Personal Selling & Sales Management, Editorial Review Board Member, 2011
- Strategic Entrepreneurship Journal, Ad-Hoc Reviewer, 2011
- Journal of the Academy of Marketing Science, Ad-Hoc Reviewer, 2011
- Journal of Hospitality Marketing & Management, Editorial Review Board Member, 2011
- Journal of Hospitality Marketing & Management, Ad-Hoc Reviewer, 2011
- Journal of Personal Selling & Sales Management, Ad-Hoc Reviewer, 2011
- WSU Research and Arts Committee, Member, 2011
- WSU Center for Environmental Research, Education & Outreach, Executive Committee Member, 2011
- WSU MARKETING CLUB, Advisor, 2010
- Journal of the Academy of Marketing Science, Ad-Hoc Reviewer - Special Issue on Sustainability, 2010
- Journal of the Academy of Marketing Science, Ad-hoc Reviewer, 2010
- Journal of Business Research, Ad-hoc Reviewer, 2010
- Academy of Marketing Science Conference, Ad-hoc Reviewer, 2010
- WSU MARKETING CLUB, Advisor, 2009
- American Marketing Association, Ad-Hoc Reviewer - Marketing Research Track, 2009
- American Marketing Association, Ad-Hoc Reviewer - Strategy Track, 2009
- WSU MARKETING CLUB, Advisor, 2008
- British Journal of Management, Ad-Hoc Reviewer, 2008
Awards:
- Winner, Mary Kay Dissertation Award
, Academy of Marketing Science
, 2008
- Winner, AMA Sales SIG Doctoral Dissertation Award
, American Marketing Association Selling and Sales Management Special Interest Group
, 2008
- Finalist, ISBM Doctoral Dissertation Award
, Institute of Study for Business Markets
, 2007
- Co-chair, XV University of Houston Marketing Doctoral Symposium
, University of Houston
, 2007
- Co-chair, XIV University of Houston Marketing Doctoral Symposium
, University of Houston
, 2006
- Consortium Fellow
, Society of Marketing Advances
, 2006
- Bauer Ph D Scholarship 2003-2004
, University of Houston
, 2003
- "Does Relationship Commitment Help or Hurt in Business-to-Business Relationships? The Role of Incumbent Errors and Competitive Market Pressures." with Shankar Ganesan and Steven P. Brown, ISBM Grant
, ISBM
, 2002
- Bauer Ph D Scholarship 2002-2003
, University of Houston
, 2002
Languages:
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