College of Business

Directory

      Babu (Lourduraj) John Mariadoss
Faculty: Associate Professor
and IBUS Fellow
Department of Marketing
Washington State University, Pullman

Office: Todd 388
Phone: 509-335-6354
Email: bjohnmar@wsu.edu
Home Page: www.cbe.wsu.edu/directory/profile.cfm?emp=Johnmariadoss_Babu
Joined Washington State University in 2007
Media: Please contact Debbie Brood for more information
 
   
  Expertise:
  • Marketing: Brand management
  • Marketing: Interfirm relationships
  • Marketing: Strategy
Teaching Area:
  • Ph.D. - Marketing
  • MBA - International Business
  • MBA - Marketing
  • Undergraduate - International Business
  • Undergraduate - Marketing
Research:
  • 1. "Buffering and Amplifying Effects of Commitment in Business-to-Business Relationships," with Shankar Ganesan, Steven P. Brown, and Dixon H. Ho
        2010, Journal of Marketing Research.
  • 2. "The Effects of Perceived Difficulty on Brand Extension Attitudes for High Quality Brands," with Raj Echambadi, Vishal Bindroo, and Mark J. Arnold
        2010, Journal of the Academy of Marketing Science.
  • 3. "The impact of management commitment alignment on salespersons' adoption of sales force automation technologies: An empirical investigation," with Robert Cascio and Nacef Mouri.
        2010, Industrial Marketing Management.
  • 4. "Brand Extensions via Complements or Substitutes: Same or Different," with Huifang Mao, Raj Echambadi, and Pavan Chennamaneni.
        2011, Marketing Letters.
  • 5. "Marketing Capabilities and Innovation-based Strategies for Environmental Sustainability: An exploratory investigation of B2B Firms," with Patriya Tansuhaj and Nacef Mouri.
        2011, Industrial Marketing Management.
  • 6. "Challenges of CRM Implementation in Business-to-Business Markets: A Contingency Perspective," with Mike Ahearne, Adam Rapp, and Shankar Ganesan.
        2012, Journal of Personal Selling & Sales Management.
  • 7. "Customer Clusters as Sources of Innovation-based Competitive Advantage," with Vishal Bindroo and Rajani Pillai.
        2012, Journal of International Marketing.
  • 8. "Ingredient Branding and Feedback Effects: The Impact of Product Outcomes, Initial Parent Brand Strength Asymmetry, and Parent Brand Role," with Jeff Radighieri, Yany Gregoire and Jean Johnson.
        2013, Marketing Letters.
  • 9. "Salesperson Competitive Intelligence Capability and Performance: The Role of Product Knowledge and Sales Force Technology Usage," with Sangwon Lee, Chad Milewicz and Arvin Sahaym.
        2013, Industrial Marketing Management.
  • 10. "Strategic Aggressiveness and Resource Allocation: The Influence of Firm Risk Preferences," with Jean Johnson and Kelly Martin.
        Forthcoming, Journal of Business Research.
Education:
  • Ph.D., Marketing, University of Houston, 2007
  • MBA, Marketing, Bharathidasan University, India, 1997
  • BE, Mechanical Engineering, Anna University, India, 1989
Professional Memberships:

  • Academy of Marketing Science
  • American Marketing Association
  • Industrial Management & Purchasing Group
  • Product Development Management Association
  • The Institute for Supply Management
Experience:

   Teaching
  • Associate Professor and IBUS Fellow, Marketing, Washington State University, 2013
  • Assistant Professor, Marketing, Washington State University, 2007-2013
  • Teaching Fellow, University of Houston, 2005-2007
  • Faculty Member, ICFAI University, Chennai, India, 2001-2002
   Professional
  • Market Research Consultant, Dalal Mott McDonald, Chennai, 2000-2001
  • Deputy Manager (Marketing), Tamilnadu Industrial Explosives Ltd., Chennai, 1999-2000
  • Deputy Manager (Marketing),, Tamilnadu Petroproducts Limited, Chennai, 1997-2000
  • Senior Application Specialist (Sales), Ador Fontech Ltd., Chennai, 1992-1995
Service:

  • WSU Strategic Planning Committee, Co-chair, Spring 2014
  • WSU Research and Arts Committee, Co-chair, Spring 2014
  • WSU Faculty Senate, Ex Officio Member, Spring 2014
  • WSU Faculty Senate Steering Committee, Member, Spring 2014
  • Washington State Council of Faculty Representatives, Member, Spring 2014
  • WSU INTERNATIONAL BUSINESS CLUB, Faculty Advisor, 2014
  • Journal of Hospitality Marketing & Management, Editorial Review Board Member, 2014
  • Industrial Marketing Management, Editorial Review Board Member, 2014
  • Journal of Personal Selling & Sales Management, Editorial Review Board Member, 2014
  • Summer AMA Conference, 2014, Co-chair, Marketing Strategy Track
  • WSU Research and Arts Committee, Member, Fall 2014
  • WSU INTERNATIONAL BUSINESS CLUB, Faculty Advisor, Fall 2013
  • WSU Research and Arts Committee, Co-chair, Fall 2013
  • WSU Strategic Planning Committee, Co-chair, Fall 2013
  • WSU Strategic Planning Committee, Member, Spring 2013
  • WSU MARKETING CLUB, Faculty Advisor, Spring 2013
  • Journal of Personal Selling & Sales Management, Editorial Review Board Member, 2013
  • Industrial Marketing Management, Editorial Review Board Member, 2013
  • Journal of Hospitality Marketing & Management, Editorial Review Board Member, 2013
  • WSU Faculty Senate, Ex Officio Member, Fall 2013
  • WSU Faculty Senate Steering Committee, Member, Fall 2013
  • Washington State Council of Faculty Representatives, Member, Fall 2013
  • WSU Research and Arts Committee, Member, Spring 2013
  • WSU MARKETING CLUB, Advisor, 2012
  • WSU Research and Arts Committee, Member, 2012
  • Provost's Leadership Academy 2012, Participant
  • Journal of Personal Selling & Sales Management, Editorial Review Board Member, 2012
  • American Marketing Association Summer Marketing Educators Conference, Ad-Hoc Reviewer, 2012
  • Industrial Marketing Management, Editorial Review Board Member, 2012
  • Journal of Hospitality Marketing & Management, Editorial Review Board Member, 2012
  • Journal of the Academy of Marketing Science, Ad-Hoc Reviewer, 2012
  • Journal of Public Policy & Marketing, Ad-Hoc Reviewer, 2012
  • Journal of Business Research, Ad-Hoc Reviewer, 2012
  • WSU MARKETING CLUB, Advisor, 2011
  • Faculty Search Committee - Tricities, Member, 2011
  • The Service Industries Journal, Ad-Hoc Reviewer, 2011
  • Industrial Marketing Management, Ad-Hoc Reviewer, 2011
  • Journal of Personal Selling & Sales Management, Editorial Review Board Member, 2011
  • Strategic Entrepreneurship Journal, Ad-Hoc Reviewer, 2011
  • Journal of the Academy of Marketing Science, Ad-Hoc Reviewer, 2011
  • Journal of Hospitality Marketing & Management, Editorial Review Board Member, 2011
  • Journal of Hospitality Marketing & Management, Ad-Hoc Reviewer, 2011
  • Journal of Personal Selling & Sales Management, Ad-Hoc Reviewer, 2011
  • WSU Research and Arts Committee, Member, 2011
  • WSU Center for Environmental Research, Education & Outreach, Executive Committee Member, 2011
  • WSU MARKETING CLUB, Advisor, 2010
  • Journal of the Academy of Marketing Science, Ad-Hoc Reviewer - Special Issue on Sustainability, 2010
  • Journal of the Academy of Marketing Science, Ad-hoc Reviewer, 2010
  • Journal of Business Research, Ad-hoc Reviewer, 2010
  • Academy of Marketing Science Conference, Ad-hoc Reviewer, 2010
  • Faculty Search Committee - Tricities, Member, 2010
  • WSU MARKETING CLUB, Advisor, 2009
  • American Marketing Association, Ad-Hoc Reviewer - Marketing Research Track, 2009
  • American Marketing Association, Ad-Hoc Reviewer - Strategy Track, 2009
  • Faculty Search Committee, Vancouver, Member, 2008
  • WSU MARKETING CLUB, Advisor, 2008
  • British Journal of Management, Ad-Hoc Reviewer, 2008
Awards:
  • Winner, Mary Kay Dissertation Award , Academy of Marketing Science , 2008
  • Winner, AMA Sales SIG Doctoral Dissertation Award , American Marketing Association Selling and Sales Management Special Interest Group , 2008
  • Finalist, ISBM Doctoral Dissertation Award , Institute of Study for Business Markets , 2007
  • Co-chair, XV University of Houston Marketing Doctoral Symposium , University of Houston , 2007
  • Co-chair, XIV University of Houston Marketing Doctoral Symposium , University of Houston , 2006
  • Consortium Fellow , Society of Marketing Advances , 2006
  • Bauer Ph D Scholarship 2003-2004 , University of Houston , 2003
  • "Does Relationship Commitment Help or Hurt in Business-to-Business Relationships? The Role of Incumbent Errors and Competitive Market Pressures." with Shankar Ganesan and Steven P. Brown, ISBM Grant , ISBM , 2002
  • Bauer Ph D Scholarship 2002-2003 , University of Houston , 2002
Languages:
  • English
 
 

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