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Expertise:
- Marketing: Brand management
- Marketing: Interfirm relationships
- Marketing: Sales management
Teaching Area:
- MBA - Marketing
- Undergraduate - Marketing
Research:
- "Buffering and Amplifying Effects of Commitment in Business-to-Business Relationships," with Shankar Ganesan, Steven P. Brown, and Dixon H. Ho
Forthcoming, Journal of Marketing Research
- "The Effects of Perceived Difficulty on Brand Extension Attitudes for High Quality Brands," with Raj Echambadi, Vishal Bindroo, and Mark J. Arnold
Forthcoming, Journal of the Academy of Marketing Science.
- "The impact of management commitment alignment on salespersons' adoption of sales force automation technologies: An empirical investigation," with Robert Cascio and Nacef Mouri.
Forthcoming, Industrial Marketing Management.
Education:
- Ph.D., Marketing, University of Houston, 2007
- MBA, Marketing, Bharathidasan University, India, 1997
- BE, Mechanical Engineering, Anna University, India, 1989
Professional Memberships:
- Academy of Marketing Science
- American Marketing Association
- Industrial Management & Purchasing Group
- The Institute for Supply Management
Experience:
Teaching
- Assistant Professor, Marketing, Washington State University, 2007
- Teaching Fellow, University of Houston, 2005-2007
- Faculty Member, ICFAI University, Chennai, India, 2001-2002
Professional
- Market Research Consultant, Dalal Mott McDonald, Chennai, 2000-2001
- Deputy Manager (Marketing), Tamilnadu Industrial Explosives Ltd., Chennai, 1999-2000
- Deputy Manager (Marketing),, Tamilnadu Petroproducts Limited, Chennai, 1997-2000
- Senior Application Specialist (Sales), Ador Fontech Ltd., Chennai, 1992-1995
Awards:
- Winner, Mary Kay Dissertation Award
, Academy of Marketing Science
, 2008
- Winner, AMA Sales SIG Doctoral Dissertation Award
, American Marketing Association Selling and Sales Management Special Interest Group
, 2008
- Finalist, ISBM Doctoral Dissertation Award
, Institute of Study for Business Markets
, 2007
- Co-chair, XV University of Houston Marketing Doctoral Symposium
, University of Houston
, 2007
- Co-chair, XIV University of Houston Marketing Doctoral Symposium
, University of Houston
, 2006
- Consortium Fellow
, Society of Marketing Advances
, 2006
- Bauer Ph D Scholarship 2003-2004
, University of Houston
, 2003
- "Does Relationship Commitment Help or Hurt in Business-to-Business Relationships? The Role of Incumbent Errors and Competitive Market Pressures." with Shankar Ganesan and Steven P. Brown, ISBM Grant : $ 5000
, ISBM
, 2002
- Bauer Ph D Scholarship 2002-2003
, University of Houston
, 2002
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