Babu (Lourduraj) John-Mariadoss Faculty: Assistant Professor Department of Marketing Washington State University, Pullman Office: Todd 388 Phone: 509-335-6354 Email: bjohnmar@wsu.edu Home Page: www.cb.wsu.edu/~bjohnmariadoss/ Vita: www.cbe.wsu.edu/directory/profile.cfm?emp=Johnmariadoss_Babu Joined Washington State University in 2007 Media: Please contact Frances Ryan for more information         Expertise: Marketing: Interfirm relationships Marketing: New product development Marketing: Sales management Teaching Area: MBA - Marketing Undergraduate - Marketing Research: "Buffering and Amplifying Effects of Commitment in Business-to-Business Relationships," with Shankar Ganesan, Steven P. Brown, and Dixon H. Ho     Forthcoming, J Mark Res. (http://www.marketingpower.com/JMRForthcoming) "Guilt By Association: The Role of Failure and Swamping In Ingredient Branding," with Jeffrey P. Radighieri, Jean Johnson, and Yany Gregoire     Currently being revised for Journal of Marketing (First Revision) "The Effects of Perceived Difficulty on Brand Extension Attitudes for High Quality Brands," with Raj Echambadi, Vishal Bindroo, and Mark J. Arnold     Currently being revised for Journal of the Academy of Marketing Science (First revision) Education: Ph.D., Marketing, University of Houston, 2007 MBA, Marketing, Bharathidasan University, India, 1997 BE, Mechanical Engineering, Anna University, India, 1989 Professional Memberships: Academy of Marketing Science American Marketing Association Industrial Management & Purchasing Group The Institute for Supply Management Experience:    Teaching Assistant Professor, Marketing, Washington State University, 2007 Teaching Fellow, University of Houston, 2005-2007 Faculty Member, ICFAI University, Chennai, India, 2001-2002    Professional Market Research Consultant, Dalal Mott McDonald, Chennai, 2000-2001 Deputy Manager (Marketing), Tamilnadu Industrial Explosives Ltd., Chennai, 1999-2000 Deputy Manager (Marketing),, Tamilnadu Petroproducts Limited, Chennai, 1997-2000 Senior Application Specialist (Sales), Ador Fontech Ltd., Chennai, 1992-1995 Awards: Winner, Mary Kay Dissertation Award , Academy of Marketing Science , 2008 Winner, AMA Sales SIG Doctoral Dissertation Award , American Marketing Association Selling and Sales Management Special Interest Group , 2008 Finalist, ISBM Doctoral Dissertation Award , Institute of Study for Business Markets , 2007 Co-chair, XV University of Houston Marketing Doctoral Symposium , University of Houston , 2007 Co-chair, XIV University of Houston Marketing Doctoral Symposium , University of Houston , 2006 Consortium Fellow , Society of Marketing Advances , 2006 Bauer Ph D Scholarship 2003-2004 , University of Houston , 2003 "Does Relationship Commitment Help or Hurt in Business-to-Business Relationships? The Role of Incumbent Errors and Competitive Market Pressures." with Shankar Ganesan and Steven P. Brown, ISBM Grant : $ 5000 , ISBM , 2002 Bauer Ph D Scholarship 2002-2003 , University of Houston , 2002 Languages: English                                                         Contact us: business@wsu.edu Phone: 888-585-5433 Fax: 509-335-3851 | Accessibility | Copyright | Policies College of Business, PO Box 644750, Washington State University, Pullman, WA 99164-4750 USA