College of Business


      Monte J. Shaffer
Graduate Student: Ph.D. Student
Anticipated Graduation May 2011
Department of Marketing
Washington State University, Pullman

Home Page:
Joined Washington State University in 2007
Overview: I study entrepreneurial innovation. I look at both subjective (perceptual) and objective measures (U.S. Patent Data).
Media: You may contact me directly
  • Data: Analysis
  • Entrepreneurship
  • Marketing: Strategy
  • Marketing: Technology-based start-up companies
  • Marketing: Web-based marketing
  • Statistics
Teaching Area:
  • Undergraduate - Marketing
  • Entrepreneurial Innovation
        Role of Entrepreneurs and Entrepreneurial Processes in the Development and Marketing of Innovations
  • Diffusion of Radical Innovations
        Study of Diffusion Patterns of U.S. Patents
  • Patent Rank
        Application of PageRank algorithm to U.S. Patents
  • Multiple Comparisons to Control
        Statistical tests to compare nonlinear models with same parameter space
  • MBA, Marketing Research, Brigham Young University, 2006
  • MA, Mathematics, Brigham Young University, 1997
Professional Memberships:

  • American Marketing Association
  • American Statistical Association
  • Association of Consumer Research

  • Instructor, Washington State University, 2009
  • Graduate Assistant, Washington State University, 2007
  • Doctoral Fellow , Sheth Doctoral Consortium , 2010
  • Hawes Dean's Scholar, Marriott School of Management , Brigham Young University , 2004
  • Elks National Foundation Scholar , Elks National Foundation , 1991
  • Trustee Scholar , Brigham Young University , 1991
  • English
  • Spanish

Contact us: Phone: 888-585-5433 Fax: 509-335-3851 | Accessibility | Copyright | Policies
College of Business, PO Box 644750, Washington State University, Pullman, WA 99164-4750 USA