Joseph A Cote Faculty: Professor Department of Marketing Washington State University, Vancouver Office: CLS 308G Phone: 360-546-9753 Email: cote@vancouver.wsu.edu Home Page: www.vancouver.wsu.edu/fac/cote_joe/home.htm Vita: www.vancouver.wsu.edu/fac/cote_joe/vita.doc Joined Washington State University in 1982 Overview: Dr. Cote's research covers a variety of topics including analytic frameworks for strategic planning, social issues in business, the effects of design on logos and typeface, the validation of measurement scales, and various consumer behavior topics. Media: You may contact me directly         Expertise: Marketing: Management and development of strategy implementations Strategic Management: Corporate social responsibility Teaching Area: MBA - General Management MBA - Marketing Undergraduate - Marketing Research: Design in Marketing     Examining the role of design characteristics on consumer response to logos and typeface Cultural Differences     Examine cultural differences in responses to logo design, feelings of animosity, and attitudes to marketing efforts Frameworks for Managerial Decision-Making     Develop frameworks that help managers make better decisions. The framework for managing long-term performance helps managers allocate resources to competing stakeholders. The Revenue Enhancement framework helps managers develop marketing plans. Stakeholder Analysis     Develop analytic frameworks for identifying stakeholders who help organizations develop competitive advantage, determine stakeholder importance, and managing stakeholder relationships. Education: Ph.D., Marketing, University of Arizona, 1983 MS, Marketing, University of Arizona, 1980 BS, Psychology and Industrial Administration, Iowa State University, 1977 Professional Memberships: Academy of Marketing Science American Marketing Association Association for Consumer Research Publications: Article (Refereed journal): "Identifying Cross-National Market Segments Using Constrained Finite-Mixture Structural Equation Modeling: A Ten-Nation Logo Evaluation Analysis," Marketing Science, 2009    V I E W   A B S T R A C T Article (Refereed journal): "Understanding Consumer Animosity in an International Crisis: Nature, Antecedents, and Consequences," Journal of International Business Studies, 2008    V I E W   A B S T R A C T Article (Refereed journal): "Multicollinearity and Measurement Error in Structural Equation Models: Implications for Theory Testing," Marketing Science, 2004    V I E W   A B S T R A C T Article (Refereed journal): "Impression Management Using Typeface Design," Journal of Marketing, 2004    V I E W   A B S T R A C T Article (Refereed journal): "Building Strong Brands in Asia: Selecting the Visual Components of Image to Maximize Brand Strength," International Journal of Research in Marketing, 2003    V I E W   A B S T R A C T Article (Refereed journal): "Global Strategic Marketing: Multiple Solutions in MTMM or Why We Need to be Entrepreneurial Researchers," South West Review of International Business Research, 2001     Article (Refereed journal): "SEM Versus ANOVA," Journal of Consumer Psychology: Special Issue on Methodological and Statistical Concerns of the Expe, 2001     Article (Refereed journal): "Improving Model Fit by Correlated Errors," Journal of Consumer Psychology: Special Issue on Methodological and Statistical Concerns of the Expe, 2001     Article (Refereed journal): "Strategic Entrepreneurialism in Analysis: Global Problems in Research," Global Business & Finance Review, 2000     Article (Refereed journal): "Defining Consumer Satisfaction," Academy of Marketing Science Review, 2000    V I E W   A B S T R A C T Article (Refereed journal): "Multitrait-Multimethod Information Management: Global Strategic Analysis Issues," Global Business and Finance Review, 1999     Article (Refereed journal): "Guidelines for Selecting or Modifying Logos," Journal of Marketing, 1998    V I E W   A B S T R A C T Article (Refereed journal): "The Exercise of Interfirm Power and Its Repercussions in U.S.- Japanese Channel Relationships," Journal of Marketing, 1993    V I E W   A B S T R A C T Article (Refereed journal): "Assessing the Influence of Journal of Consumer Research: A Citation Analysis," Journal of Consumer Research, 1991    V I E W   A B S T R A C T Article (Refereed journal): "Lack of Method Variance in Self-Reported Affect and Perceptions at Work: Reality or Artifact?," Journal of Applied Psychology, 1989    V I E W   A B S T R A C T Article (Refereed journal): "Measurement Error and Theory Testing in Consumer Research: An Illustration of the Importance of Construct Validation," Journal of Consumer Research, 1988    V I E W   A B S T R A C T Article (Refereed journal): "Estimating Trait, Method, and Error Variance: Generalizing Across Seventy Construct Validation Studies," Journal of Marketing Research, 1987    V I E W   A B S T R A C T Article (Refereed journal): "Effects of Unexpected Situations on Behavior-Intention Differences: A Garbology Analysis," Journal of Consumer Research, 1985    V I E W   A B S T R A C T Experience:    Teaching Visiting Professor, Dhurakij Pundit University, 2008 Visiting Professor, National Economics University - Viet Nam, 2002 Professor - Marketing, Washington State University, 1995 Visiting Professor, National University of Singapore, 1988-1989 Associate Professor - Marketing, Washington State University, 1988-1995 Assistant Professor, Washington State University, 1982-1987    Professional Consultant (part time), New Edge Inc., 2006 Consultant (part time), Winters and Associates, 2002-2004 Business Program Director, Washington State University - Vancouver, 1995-2002 Associate Dean for Academic Affairs, Washington State University - Vancouver, 1993-1995 Consulting Assistant, Lyman Ostlund and Associates, 1978-1979 Service: Journal of the Academy of Marketing Science, editorial review board Journal of Business Research, editorial review board Journal of Consumer Behavior, editorial review board Marketing Letters, editorial review board Academy of Marketing Science Annual Conference, 2010, Co-Chair Journal of the Academy of Marketing Science, editorial review board Journal of Business Research, editorial review board Marketing Letters, editorial review board Marketing Science, ad hoc reviwer MBA Curriculum Review Committee, chair Journal of the Academy of Marketing Science, editorial review board Marketing Science, Ad Hoc Reviewer Journal of Marketing, ad hoc reviewer Academy of Marketing Science Review, Editorial Review Board Journal of the Academy of Marketing Science, editorial review board Journal of Consumer Research, editorial review board Marketing Letters, editorial review board Journal of Business Research, editorial review board Academy of Marketing Science Review, editorial review board WSU Vancouver, MBA program Coordinator WSU Foundation Faculty Advisory Committee, member WSUV Faculty Governance, Vice-Chair Student Quality Committee, member CBE Business Core Curriculum Task Force, Chair Academy of Marketing Science Review, editor Journal of Consumer Research, Editorial Review Board Journal of Marketing, Ad hoc Reviewer Journal of the Academy of Marketing Science, Editorial Review Board Marketing Letters, Editorial Review Board Journal of Business Research, Editorial Review Board Asian Journal of Marketing, Editorial Review Board Consumer Satisfaction Dissatisfaction and Complaining Behavior Conference, Session Chair and Presenter Academy of Marketing Science Review Journal Pages, web master Academy of Marketing Science Home Pages, web master Consumer Satisfaction, Dissatisfaction, and Complaining Behavior Home Page, web master Association for Consumer Research On-line Publications Page, web master Business Curriculum Review Taskforce, chair Student Quality Committee, member WSUV Faculty Assembly Executive Committee, Vice-chair Academy of Marketing Science Review, editor Various, web master Various Journals, Editorial Review Board Various Journals, Ad Hoc Reviewer Awards: College of Business Service Award , Washington State University , 2007 Teaching Innovation Grant , Washington State University , 2005 International Business Institute mini-grant , Washington State University , 2005 Dean's Excellence Fellow , Washington State University , 2004 Teaching Innovation Grant , Washington State University , 2004 Reviewer of the Year , Journal of Consumer Research , 1993 Reviewer of the Year , Journal of Consumer Research , 1992 New Reviewer of the Year , Journal of Consumer Research , 1991 MBA Teacher of the Semester , WSU MBA Association , 1984 Shell Innovative Teaching Award , Washington State University , 1984 AMA Doctoral Consortium Fellow , University of Arizona , 1979 Recognition of Meritorious Teaching , University of Arizona , 1979                                                         Contact us: business@wsu.edu Phone: 888-585-5433 Fax: 509-335-3851 | Accessibility | Copyright | Policies College of Business, PO Box 644750, Washington State University, Pullman, WA 99164-4750 USA