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Darrel Muehling
Faculty:
Professor & Chair, Department of Marketing
Department of Marketing
Washington State University, Pullman
Office: T 367C
Phone: 509-335-0924
Email: darrel@wsu.edu
Home Page: www.cb.wsu.edu/~darrelm
Media: You may contact me directly
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Expertise:
- Marketing: Advertising/promotion
Teaching Area:
- Ph.D. - Marketing
- Undergraduate - Marketing
Research:
- Advertising disclosures
- Topics related to advertising information processing
- Nostalgia
- Negative advertising appeals
Education:
- Ph.D., Marketing, University of Nebraska - Lincoln, 1985
Professional Memberships:
- American Academy of Advertising
- American Marketing Association
Publications:
- Article (Refereed journal): "The Effects of Dual-task Processing on Consumers' Responses to High- and Low-Imagery Radio Advertisements," Journal of Advertising, 2007
- Article (Refereed journal): "The Effect of Social Identity Cues Under Incidental Ad Exposure Conditions," Journal of Promotion Management, 2006
- Article (Refereed journal): "The Power of Reflection: An Empirical Examination of Nostalgia Advertising Effects," Journal of Advertising, 2004
- Article (Refereed journal): "The Impact of Gender on Ad Processing: A Social Identity Perspective," Academy of Marketing Science Review, 2003
- Article (Refereed journal): "The Effects of Television Commercial Pacing on Viewers' Attention and Memory," Journal of Marketing Communications, 2003
- Article (Refereed journal): "The Influence of Evoked Nostalgia on Consumers' Responses to Advertising: An Exploratory Study," Journal of Current Issues & Research in Advertising, 2002
- Article (Refereed journal): "Deal Evaluation and Purchase Intention: The Impact of Aspirational and Market-Based Internal Reference Prices," Journal of Product and Brand Management, 2000
Experience:
Teaching
- Professor, Cesar Ritz College, Brig, Switzerland, 2007
Awards:
- CB Dean's Faculty Excellence Award
, WSU
, 2007
- Outstanding Contribution to Research
, American Academy of Advertising
, 2006
- CBE Dean's Faculty Excellence Award
, WSU
, 2005
- Listed in Who's Who Among America's Teachers
, Educational Communications, Inc.
, 2004
- Teacher of the Year Award
, Marketing Club
, 2004
- Teacher of the Year Award
, Marketing Club
, 2003
- President
, American Academy of Advertising
, 2000
- Vice President
, American Academy of Advertising
, 1998
Web Links:
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