Eric Spangenberg Faculty: Dean, College of Business The Maughmer Freedom Philosophy Endowed Chair Department of Marketing Washington State University, Pullman Office: Todd 570 Phone: 509-335-8150 Email: ers@wsu.edu Home Page: www.cb.wsu.edu/~spangen/ Vita: www.cb.wsu.edu/~spangen/vita/Jan2006Vita.htm Media: Please contact Frances Ryan for more information         Expertise: Research: Ad Skepticism     The nature, role, and measurement of consumer skepticism toward advertising in the marketplace. Environmental Psychology     Effects on consumer attitudes of peripherally communicated marketplace information (e.g., stimuli such as music, olfactory stimuli, and tactile cues). Self-prophecy     Testing theory and effects regarding making a prediction about one's own future behavior. Education: Ph.D., Marketing, University of Washington, 1990 MBA, Business Administration, Portland State University, 1986 BA, Business Administration, Washington State University, 1982 AA, General Studies, Lower Columbia College, 1980 Professional Memberships: American Psychological Association Association for Consumer Research Society for Consumer Psychology Publications: Article (Refereed journal): "The Impact of Self-Prophecy Prediction Requests on Commitment to Health Assessments," Forthcoming, Journal of Applied Social Psychology, 2003     Article (Refereed journal): "The Importance of Normative Beliefs to the Self-Prophecy Effect," Journal of Applied Psychology, 2003     Article (Refereed journal): "Measuring the Hedonic and Utilitarian Dimensions of Consumer Attitude," Journal of Marketing Research, 2003     Article (Refereed journal): "Mass-Communicated Prediction Requests: Efficiently Influencing Socially Normative Behaviors through Self-Prophecy," Journal of Marketing, 2003     Article (Artistic or other creative): "The Effects of Music in a Retail Setting on Real and Perceived Shopping Times," Journal of Business Research, 2000     Article (Refereed journal): "On the Origin of Distinctness of Skepticism toward Advertising," Marketing Letters, 2000     Article (Refereed journal): "Social Influence by Requesting Self-Prophecy," Journal of Consumer Psychology, 1999     Article (Refereed journal): "Development of a Scale to Measure Consumer Skepticism toward Advertising," Journal of Consumer Psychology, 1998     Article (Refereed journal): "Increasing Health Club Attendance through Self-Prophecy," Marketing Letters, 1997     Article (Refereed journal): "Improving the Store Environment: Do Olfactory Cues Affect Evaluations and Behavior," Journal of Marketing, 1996     Service: Journal of Consumer Research, Editorial Review Board Political Psychology, Ad-Hoc Reviewer Journal of Marketing Research, Ad-Hoc Reviewer Journal of Retailing, Ad-Hoc Reviewer Journal of Advertising, Ad-Hoc Reviewer Journal of Business Research, Ad-Hoc Reviewer Academy of Marketing Science Review, Editorial Review Board Awards: The Geoff and Florence Maughmer Freedom Philosophy Endowed Chair , WSU College of Business and Economics , 2005 Gardner O. Hart Faculty Excellence Distinguished Professor , WSU College of Business and Economics , 2003 Research Faculty of the Year , WSU College of Business and Economics , 2003 WSU Marketing Faculty of the Year Award , College of Business and Economics , 2002 WSU Marketing Faculty of the Year , College of Business and Economics , 2001 Who's Who Among America's Teachers , Who's Who , 2000 Jones Foundation Faculty Development Grant , University of Washington Foundation , 2000 Outstanding International Research Publication , WSU College of Business and Economics , 1999 WSU Summer Research Grant , College of Business and Economics , 1997 CBE Excellence Award for Outstanding Advising , College of Business and Economics , 1997                                                         Contact us: business@wsu.edu Phone: 888-585-5433 Fax: 509-335-3851 | Accessibility | Copyright | Policies College of Business, PO Box 644750, Washington State University, Pullman, WA 99164-4750 USA