|
|
| |
|
|
Patriya S. Tansuhaj
Faculty:
Professor of Marketing
& International Business Fellow
Department of Marketing
Washington State University, Pullman
Office: Todd 373
Phone: 509-335-0940
Email: tansuhaj@wsu.edu
Home Page: www.cb.wsu.edu/~tansuhaj/
Joined Washington State University in 1985
Overview: My current research is sustainable marketing and social marketing in the global business context. How marketing activities and strategies affect sustainable development and the pro- environmental consumption behaviors is my research focus.
Media: Please contact Debbie Brood for more information
|
|
| |
|
|
| |
Expertise:
- International Business: Export performance of small and medium enterprises
- International Business: International education
- Marketing: International programs
- Marketing: Strategic marketing
Teaching Area:
- Ph.D. - Marketing
- MBA - International Business
- Undergraduate - International Business
- Undergraduate - Marketing
Research:
- International Marketing
My current interest includes sustainable marketing strategy, sustainable consumption behavior and voluntary simplicity in the global corporate social responsibility context. Also, how firms respond to drastic environmental changes, and what strategies are appropriate for firms in different environments.
Effects of globalization on marketing strategies for firms in emerging markets, with a new focous on bottom of the pyramid (BOP) consumers making up the largest number in the world markets.
Education:
- Ph.D., Marketing, Oklahoma State University, 1985
- MBA, Marketing, Wichita State University, 1982
- BA, Cum Laude, International Relations, William Smith College, 1979
Professional Memberships:
- Academy of International Business
- American Marketing Association
- International Society of Marketing and Development
Publications:
- Article (Refereed journal): "Marketing Capabilities and Innovation-based Strategies for Environmental Sustainability: An exploratory investigation of B2B Firms," Industrial Marketing Management, 2011
- Article (Refereed journal): "Global vs. Local Brand Perceptions Among Thais and Turks," Asian Pacific Journal of Marketing & Logistics, forthcoming, 2011
- Article (Refereed journal): "An International Entrepreneurial Capability: The Measurement and a Comparison between Born Global Firms and Traditional Exporters in China," Journal of International Entrepreneurship, 2009
- Article (Refereed journal): "An Empirical Study on International Human Organ Trafficking: Effects of Globalization," Innovative Marketing, 2009
- Article (Refereed journal): "International Human Trade: A Marketing Analysis," Journal of Global Business Advancement, 2008
- Article (Refereed journal): "Effects of firm resources on growth in multinationality," Journal of International Business Studies, 2007
- Article (Refereed journal): "Organizational Culture, Information Technology Capabilities, and Performance: The Case of Born Global Firms," Multinational Business Review, forthcoming, 2007
- Article (Refereed journal): "Globalization Effects and Firm Performance," Journal of International Business Research, 2007
- Article (Refereed journal): "Labor Export: Ethical Issues and Social Responsibility of MNEs," Review of Business Research, 2006
- Article (Refereed journal): "Entrepreneurial Strategic Posture, International Diversification and Firm Performance," Multinational Business Review, 2005
- Article (Refereed journal): "Firm Resources and Export Performance in the ISO Context: A Comparative Study of U.S. and Thai Firms," Review of Business Research, 2004
- Article (Refereed journal): "The Conceptual Relationships between Firm Resources and Export Performance of ISO Certified Firms: A Resource Based View," Journal of International Business Research, 2004
- Article (Refereed journal): "Resources and Strategy: Firm's Recovery from Economic Crisis:," the Journal of International Business Research, 2003 V I E W A B S T R A C T
- Article (Refereed journal): "The Impact of Gender of Ad Processing: A Social Identity Perspective," Academy of Marketing Science Review, 2003 V I E W A B S T R A C T
- Article (Refereed journal): "Adaptability and Firm Performance: The Case of American and Romanian Companies," Journal of East-West Business, 2002
- Multimedia (Artistic or other creative): "Video: Adobe's Global Success," 2002 V I E W A B S T R A C T
- Multimedia (Artistic or other creative): "Video: Cultural Essence in International Business," 2002 V I E W A B S T R A C T
- Article (Refereed journal): "Building Organizational Capabilities for Managing Economic Crisis: The Role of Market Orientation and Strategic Flexibility," Journal of Marketing, 2001 V I E W A B S T R A C T
- Article (Refereed journal): "Electronic Commerce: An SME's Tool for Developing Trust within International Network Alliances," International Journal of E-Business, 2001
- Article (Refereed journal): "Effects of Emotion on Family Decision-Making: Cultural Variations between Anglo and Korean Couples," Asian Journal of Marketing, 1999
- Article (Refereed journal): "A Consumer Perspective on Foreign Market Entry: Building Brands through Brand Alliances," Journal of International Consumer Marketing, 1999
- Article (Refereed journal): "Exploring Communication Differences between Women and Men Sales Representatives in a Relationship Selling Context," Journal of Marketing Communications, 1997
- Article (Refereed journal): "Family Sex Roles and Teenager Influence in Family Purchasing: A Cross-national Study," Journal of Marketing Communications, 1996
Experience:
Teaching
- Fulbright Scholar, Mahasarakham University, 1998-1999
- Visiting Associate Professor, Prince of Songkla University, 1991-1992
- Associate Professor, Washington State University, 1991-1997
- Assistant Professor, Washington State University, 1985-1991
Professional
- Fulbright Senior Specialist, Chiang Mai University, 2003
- Director, International Business Cooperation, 1995-2001
- Director, Certificate in International Business, International Business Institute, 1995-2000
Service:
- Journal of Business Research, Reviewer
- American Marketing Association, Reviewer
- Ph.D. Program Committee, member
- Thai Student Association, Faculty Advisor
- Academic Affairs Committee, member
- Doctoral Program Committee, Member
- Academy of International Business, Manuscript Reviewer
- Innovative Marketing Journal, Regular Manuscript Reviewer
- Promotion Committees, Member
- WSU Global Case Competition Teams, Faculty Advisor
- Ph.D applicant selection, Evaluator
- Fulbright Scholar Exchange Program, Faculty Mentor
- Faculty Led Education Abroad Program - Business in Northern Thailand, Program Director
- Honor's Thesis, Faculty supervisor
- Faculty Search Committee, Member
- International Business, Undergraduate coordinator in IBUS
- WSU and UI Thai Student Association, Faculty advisor
- Innovative Marketing Journal, Regular Manuscript Reviewer
- Office of the President, Official representative of President Floyd
- International Business, Coordinator, Undergraduate Program in International Business
- International Business, Faculty supervisor
- Journal of Global Business Advancement, Editorial review board member
- Thai Student Association, Faculty advisor
- Faculty Governance Task Force, Member
- International Business, Coordinator, Undergraduate Program in Internatinal Business
- International Business, Internship Faculty Supervisor
- Independent Research Projects, Faculty supervisor
- Thai Student Association, Faculty Advisor
- Journal of Global Business Advancement, Editorial review board member
- Journal of International Business Studies, Ad-Hoc Reviewer
- Ph.D. program committee, member and second year paper co-supervisor
- International Business, Student Intern Supervision
- Thai Student Association, Faculty Advisor
- Education Abroad, Coordinator
- International Program Director Search Committee, member
- Advisory Council for International Affairs, member
- Tenure and Promotion Committee, member
- Fulbright/Council for International Exchange of Scholars, Peer Review Committee member
- Psychology & Marketing, Editorial Board Member
- Journal of Marketing, Ad-Hoc Reviewer
- Promotion and Tenure Committee, Member
- Search Committee for IBUS/Economics/Mgt, Chair
- Undergraduate Curriculum Committee, member
- Search Committee, member
- Advisory Council for International Affairs, member
- Independent Study, Supervisor
- Honors Thesis Committee, Advisor
- Journal of Consumer Behavior, Ad-hoc reviewer
- Journal of Consumer Research, Ad-Hoc Reviewer
- Journal of International Marketing, Ad-Hoc Reviewer
- International Business Fellows, Chair
- Fulbright/Council for International Exchange of Scholars, Member
- Psychology & Marketing, Editorial Board Member
- Journal of International Marketing, Ad-Hoc Reviewer
- Academy of International Business, Placement Coordinator
- MBA Application Review Committee, Member
- Curriculum Committee, Member
- Search Committee, Member
- International Business Institute, Ph.D. Program Coordinator
- International Business Institute, Ph.D. Committee Member
- Psychology & Marketing, Editorial Review Board Member
- Journal of International Marketing, Ad-Hoc Reviewer
- Fulbright/Council for International Exchanges of Scholars, Peer Review Committee Member
- University Curriculum Diversity Committee, member
- International Business Institute, Ph.D. Program Coordinator
- MBA Application Selection Committee, Member
- American Marketing Association, Reviewer, Summer Educators' Conference
- Fulbright/Council for International Exchange of Scholars, Peer Review Committee Member
- MBA Application Selection Comittee, Member
- University Curriculum Diversity Comittee, Member
- International Business Institute, Ph.D. Program Coordinator
- MBA Application Selection Committee, Review and interview selected MBA applicants
- Fulbright/Council for International Exchange of Scholars, Member
- Psychology & Marketing, Editorial Review Board Member
- University Curriculum Diversity Committee, Member
- International Business Institute, Acting Director
- Curriculum Committee, Member
- Search Committee for Associate Director, International Programs, Chair
- Psychology & Marketing, Editorial Review Board Member
- International House Advisory Board, member
- MBA Application Review Committee, members
- International Business Institute, Acting Director
Awards:
- Outstanding Faculty of the Year Award in Teaching
, College of Business WSU
, 2012
- Most Distinguished Research Award
, The Academy for Studies in International Business
, 2003
- Outstanding Faculty Service Award
, Washington State University, College of Business
, 1997
- Shell Teaching Excellence Award
, Washington State University, College of Business
, 1990
- Shell Teaching Excellence Award
, Washington State University, College of Business
, 1988
Web Links:
Languages:
|
|
|
