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DARREL D. MUEHLING
Professor & Chair of the
Department of Marketing
Phone: 509.335.7302
Dept: 509.335.0924
Fax: 509.335.3865
E-mail: darrel@wsu.edu |
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| Ph. D. |
1985 |
University of Nebraska - Lincoln |
| M.S. |
1978 |
University of Nebraska - Kearney |
| B.A. |
1977 |
University of Nebraska - Kearney |
| B.S. |
1975 |
University of Nebraska - Kearney |
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American Academy of Advertising
American Marketing Association
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| Dr. Muehling's primary research interests focus on a
variety of aspects related to information processing and advertising/communications theory
and practice, including imagery, nostalgic advertising themes, social identity,
attitude-toward-the-ad, message involvement, and advertising disclaimers. In 1991, his
coauthored article with Professor Russell Laczniak and Professor Jeffrey Stoltman, titled
"The Moderating Effects of Ad Message Involvement: A Reassessment," received the
"Best Article Award" from the Journal of Advertising. In a 1998 Journal
of Advertising study (see Henthorne, LaTour, and Loraas, Journal of Advertising,
1998, Vol. 27, No. 2, 53-63), Prof. Muehling was listed as the most frequent contributor
to the 3 leading U.S. academic advertising journals during the period 1989-1996.
Most recently, Dr. Muehling received the American Academy of Advertising's
"Outstanding Contribution to Research Award" for 2006. Dr. Muehling's research has been published in a number of journals including:
Journal of Advertising, Journal of Advertising Research, Journal of Current Issues
& Research in Advertising, Journal of Public Policy & Marketing, Journal of
Marketing Communications, Media Psychology, Journal of Product and Brand Management,
Journal of Applied Business Research, Journal of Promotion Management,
Academy of Marketing Science Review, Journal of Marketing Theory & Practice, Journal
of Professional Services Marketing, Psychology & Marketing, International Journal of
Advertising, Journal of Business Research, Journal of Consumer Affairs, Journal of
Personal Selling and Sales Management, Industrial Marketing Management, Journal of
Marketing Education, and Journal of Retailing.
Dr. Muehling has also been quite active as a reviewer for a number
of national academic conferences and promotions/advertising textbook publishers, and
currently serves on the editorial review boards of Journal of
Advertising, Journal of Current Issues &
Research in Advertising and Journal of Marketing Communications. In
addition, he served as the Vice President of the American Academy of Advertising for the
1997-1998 term, after having served as Chair (for one year) and member (for four years) of
the AAA Publications Committee. In 1999, he served the AAA as President-Elect; in 2000 as
AAA President, and in 2001 as AAA Past-President. He has also
served as a member of the
AAA Membership Committee. He currently is a member of the AAA Finance
Committee.
If you're interested in knowing more about the American Academy of
Advertising, click here.
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| The courses Dr. Muehling typically teaches include Mktg
477 (Promotion Management) and Mktg 360 (Principles of Marketing). In spring 2009, he was
named "Marketing Professor of the Year," as determined by a vote of the
marketing students. Dr. Muehling has received similar teaching awards in 1986, 1987, 1988,
1990, 1991, 1996, 2003, 2004, and 2008. Marketing 360 (Principles of Marketing) - Summer:
This course is designed to provide students with a broad exposure to the principles of
marketing, from both a theoretical and managerial perspective. As an introductory course,
its aim is to make students aware of terminology, concepts, and techniques that are part
of the world of marketing.
Marketing 477 (Promotion Management):
Utilizing lecture/discussions, video
presentations, and guest speakers, Mktg 477 is designed to introduce students to the
theory and practice of promotion management.
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| Professor |
Promotions
Management Short-Course |
WSU College of
Business Program in Brig, Switzerland, Spring 2007. |
| Developer & Instructor |
Promotions Management Course |
Extended Degree Program
Washington State University 1995-1998 |
| Instructor |
Certificate in International Business
Program (CIB) |
Department of Marketing
Washington State University 1994-2000 |
| Instructor |
Korean/International Advertising
Professionals Program |
School of Communication
Washington State University 1995-2000 |
| Visiting Professor |
Masters in Marketing Program |
Faculty of Commerce & Accountancy
Thammasat University
Bangkok, Thailand
Summer 1991 |
| Visiting Professor |
Faculty of Management Sciences |
Prince of Songkla University
Hat Yai, Thailand
Summer 1991
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Dr. Muehling has been married for
36
years to his wife, Barbara. They have four children: Chris (31), Stephanie
(29), and
Andrea and Angela (24). Dr. Muehling's favorite extra-curricular activities include
attending W.S.U. men's and women's sporting events, listening to music, camping, and
playing racquetball.
For a copy of Dr. Muehling's personal vita, click here.
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|[ Marketing 360 - summer ]|
|[ Marketing 477 ]|
|[ Personal Vita ]| |[ Contact Me ]|
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